Aim of the workshop

The workshop has two main goals:

1. Share and evolve ideas about applied research appropriate to the topic of accelerating and measuring user adoption of complex public or private systems.
2. Engage in collaborative co-creation of hybrid research approaches.

Expected workshop outcome

• A synthesized, legitimized view of hybrid research methods that can be employed by entities implementing technology systems that impact many people in their ecosystem.
• Shared ideas of accelerating and measuring user adoption in many different types of user ecosystems – large and small companies, cities, individuals, social groups, etc.
• Develop potential collaborative paper on the topic of hybrid research applied to understanding, measuring and accelerating adoption.

Workshop topics

1. Embracing the Messy: Navigating the Challenges and Opportunities of Hybrid Methods:
   
   Theme: Highlight the unique complexities and benefits of using mixed methods (qualitative and quantitative) in adoption evaluation, particularly in the context of hybrid research practices.
   
   Topics: Discuss challenges like data integration, ethical considerations, and skillsets needed for hybrid approaches. Explore opportunities for richer insights, triangulation, and addressing diverse user populations.
    
2. Quantifying the Qualitative: Leveraging Data Analytics for Deeper Understanding:
   
   Theme: Focus on utilizing data analytics tools and techniques to extract meaningful insights from qualitative data (interviews, observations) within hybrid evaluations.
   
   Topics: Showcase specific data analysis methods like thematic analysis, sentiment analysis, and network analysis applicable to HCI research. Discuss challenges like bias mitigation and data visualization in qualitative analysis.
    
3. Centering Equity and Inclusion in Hybrid Adoption Evaluation:
   
   Theme: Emphasize the importance of designing and conducting hybrid evaluations that are inclusive and address issues of power, privilege, and accessibility.
   
   Topics: Discuss strategies for recruiting diverse participants, ensuring ethical data collection and analysis, and mitigating bias in hybrid research methods. Explore how hybrid approaches can contribute to understanding the adoption experiences of marginalized communities.
    
4. From Adoption to Impact: Demonstrating the Value of HCI Research in the Real World:
   
   Theme: Bridge the gap between adoption evaluation and real-world impact by focusing on how hybrid research practices can inform the design and implementation of effective technologies.
   
   Topics: Discuss strategies for communicating research findings to stakeholders, policymakers, and funding agencies. Explore how hybrid evaluations can contribute to evidence-based decision-making and policy development.
    
5. The Future of Hybrid Research Practices in Adoption Evaluation:
   
   Theme: Look ahead to emerging trends and challenges in hybrid research methods, particularly in the context of HCI and adoption evaluation.
   
   Topics: Discuss the potential of new technologies like AI and machine learning for data analysis in hybrid research. Explore ethical considerations and responsible research practices in the evolving landscape of hybrid methodologies.
    
6. Bridging the Gap Between Theory and Practice
   
   Theme: How can hybrid research practices (combining qualitative and quantitative methods) provide a more nuanced understanding of real-world adoption and use of HCI technologies?
   
   Topics: Case studies of successful and unsuccessful technology adoption, analyzed through both user interviews and quantitative data on usage patterns.
    
7. From Policies to People: Unveiling the Human Side of Public Technology Policy Adoption in Cities.
   
   Topics:
   • Beyond the Numbers: Qualitative approaches to understanding citizen motivations, barriers, and experiences with public policies.
   • Designing for Adoption: Leveraging HCI principles to create user-friendly policy interfaces, communication strategies, and feedback mechanisms.
   • Data Stories for Impact: Using data visualization and storytelling to communicate policy effectiveness and engage stakeholders.
   • Ethics in Action: Addressing privacy concerns, algorithmic bias, and digital divides in policy implementation and evaluation.
   • Collaboration for Change: Building partnerships between city officials, researchers, and community members to co-design and evaluate effective policies.
      
8. Adoption of Mobile Productivity Apps.
   
   Topics:
   • Beyond the App Store: Tracking Real-World Use and Habits: Discuss methods like user diaries, activity tracking, and contextual surveys to understand how employees actually use productivity apps in their daily workflow.
   • Frictionless Workflow Integration: Analyze data from app usage and context to identify points of friction in workflow integration and identify opportunities for improving app design and user experience.
   • Beyond Individual Adoption: Fostering Team Collaboration: Explore how hybrid research can inform the design of productivity tools that promote effective collaboration and communication within teams.
      
9. Other Industry Examples – EV, Autonomous vehicle:

   Theme: "Beyond the Hype: Humanizing the Future of Mobility with HCI in EV and Autonomous Vehicle Adoption" 

   Subtopics:
   User Needs in the Driver's Seat: Understanding user expectations, safety concerns, and trust issues in EV and autonomous vehicles.

   • Designing for Seamless Transitions: Creating intuitive interfaces and user experiences for charging stations, car-sharing services, and autonomous driving.
   • Accessibility for All: Addressing the needs of diverse users, including people with disabilities, in the design and implementation of new mobility systems.
   • Ethical Considerations: Navigating the challenges of data privacy, algorithmic decision-making, and potential social inequalities in autonomous vehicle development.
   • The Road Ahead: Exploring the future of mobility through emerging HCI technologies like AR/VR, voice interfaces, and personalized mobility experiences.

Workshop agenda

Workshop deadlines

Useful links and References

Outcome-Driven Innovation: JTBD Theory in Practice

These resources from Strategyn form the basis for the adoption evaluation approach to be shared in the workshop.

https://thereader.mitpress.mit.edu/how-to-build-a-collaborative-city-in-conversation-with-sheila-foster/

This article discusses what co-cities are and the importance of community involvement. At its root, it is a study about adoption of social policy.

What if ChatGPT Wrote It? (Example collaborative paper)